Social Media & Community Manager
About TrueShort
TrueShort is one of the fastest-growing streaming apps in the world — Top 10 in the App Store for News — and we're just getting started. Powered by our AI Studio we create and release original movies and series at the speed of imagination. Built for mobile-first viewing, the TrueShort app delivers premium, bingeable storytelling across true crime, romance, thriller, drama, fantasy, and more.
Backed by $12M from Keith Rabois at Khosla Ventures, Jeffrey Katzenberg (Founder of DreamWorks), Scott Belsky (Founder of Behance), Brian Halligan (Founder of HubSpot), and General Catalyst.
We're reimagining how modern audiences discover and experience great stories.
The Role
We're looking for a Social Media & Community Manager who lives and breathes internet culture, obsesses over what makes content go viral, and treats every new series drop like a major theatrical release. This is not a "post and ghost" social media job — it's a full-stack content and community role at the intersection of streaming and AI filmmaking.
You'll own TrueShort's organic social presence across TikTok, Instagram, X, and YouTube — growing our brand across AI filmmakers, building a passionate community, and converting followers into subscribers. You'll also manage a network of UGC creators and automated accounts, making organic social a genuine growth engine for the business.
If you have strong opinions about what's trending, a feel for the algorithm, and the creative instincts to make a streaming brand feel culturally alive — this role is for you.
What You'll Do
Content Strategy & Creation
Own the content calendar across TikTok, Instagram, X, and YouTube — planning, creating, editing, and posting daily
Develop and execute the overall organic social strategy, balancing brand awareness with subscriber acquisition
Write sharp, platform-native copy and captions that stop the scroll
Collaborate with editors and designers to produce polished, on-brand content at a high cadence
Use AI tools to accelerate content production without sacrificing quality or originality
Make every new series release feel like a major cultural event — building anticipation, momentum, and conversation
Community & Engagement
Respond to comments, DMs, and replies across all platforms — promptly and with personality
Proactively engage with relevant creators, accounts, and conversations to grow our reach organically
Facilitate and grow a passionate community of both fans and AI film enthusiasts
Engage authentically within the AI filmmaking community on social media
Handle customer service emails and support tickets, escalating issues where appropriate
Distribution & Growth
Manage a network of UGC creators who post daily on their own accounts — briefing, coordinating, and reviewing their content
Manage automated organic TikTok accounts as part of a broader distribution strategy
Drive measurable growth in brand awareness, follower counts, and new subscriber acquisition through organic channels
Analytics & Optimization
Track, report on, and act on performance analytics across all platforms
Spend dedicated time studying what's going viral on TikTok and Instagram — reverse-engineering trends and applying them to our content
Continuously test and iterate on formats, hooks, and posting cadences to improve performance
What You Bring
3–6 years of experience in social media, content, or community — ideally in consumer
Proven track record of growing an account from the ground up — bring the receipts
Deep fluency in TikTok, Instagram, X, and YouTube — you understand how each platform's algorithm works and how to play to its strengths
Obsessive awareness of internet culture, memes, trends, and what makes things spread
Genuine love of movies, TV, and storytelling — you'll need it to bring our content to life authentically
Experience managing or coordinating with UGC creators or influencers
Comfort using AI tools in your creative workflow
Strong copywriting instincts — you write captions that get engagement, not just impressions
Highly organized, self-directed, and able to manage a high-volume content operation without dropping the ball
Passion for the idea that AI can unlock creativity for independent storytellers
Bonus: experience in streaming, entertainment, or consumer subscription
Details
Full-time
New York (in-office)
If you’re not in NYC but are a really strong fit, feel free to apply as well.
Work directly with the founder on a small, hungry team
Real revenue & real traction
Perks
Office space in NYC
Health, dental, vision & life insurance
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